Food First Blog | Consumers’ Demands Underscore Need for Food Fra

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Consumers’ Demands Underscore Need for Food Fraud Training
Consumers’ Demands Underscore Need for Food Fraud Training

Food fraud has become one of the biggest threats to the global food system today. With consumers eating more packaged food and the supply chain becoming more complex, companies need to minimize their food fraud risks if they want to position their brand as aligning with consumer demand for transparency and trust.

Consumer Concern

In 2018, the EU Food Fraud Network received 234 requests from its members on food fraud incidents, a 30 percent increase over the previous year. The EU Food Fraud Network reports that the most public cases were products sold as extra virgin olive oil with adulterated contaminates and the fraudulent selling of tuna with chemicals added to make the fish appear fresh. But perhaps the most concerning is the consumer’s trust is at an all-time low.

  • The global food industry loses $10 billion to $15 billion per year through food substitutions, dilutions, and fake labels

Source: The Grocery Manufacturers Association, (GMA) and A.T. Kearney Consumer Product Fraud: Deterrence and Detection. (2010)

  • A study conducted by Dalhousie University found that 63% of Canadians are generally concerned about food fraud and that 42.7% believe they have bought a counterfeit food product at some point.

Source: Dalhousie University, 2017

  • 72% of consumers believe food fraud is widespread
  • 27% believe they have been exposed to food fraud
  • 25% of consumers are least trusting of processed foods

Source: NFU Food Fraud Report 2017 for Food and Drink Producers in the UK

This data isn’t surprising as food fraud has been on the rise. For years water was used to dilute milk. Gelatin was mixed with food coloring and grass seed - then sold as strawberry jam. Berry pickers would put dirt at the bottom of their baskets to get a larger payout. While fraud strategies have evolved, so has our ability to detect and prevent them.

How can Food Fraud Online: Risk Assessment & Mitigation help?

Online training is the ideal solution for professionals with time constraints and limited training budgets who still want to increase their competitive advantage and connectivity to a network of industry experts.

AIB International’s Food Fraud Online: Risk Assessment & Mitigation course can help you strengthen your internal program for defending your facility from fraudulent activity. This convenient, self-paced course can help you identify emerging fraud issues, develop and implement VACCP, apply mitigation strategies and navigate online resources to stay ahead of emerging risks. You’ll also gain a historical perspective on the issue as we reviews case studies and explain key factors that increase the risk of fraud.

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