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Snack Market Statistics
Compiled by the Staff of the Ruth Emerson Research Library (Copyright 1992-2011, AIB
International).
The following document is a compilation of information on snack market statistics and
trends and related topics. These citations were recovered from AIB in-house databases, and
represent original work by AIB personnel. Every effort is made to ensure accuracy, but AIB
accepts no liability for content of this resource list.
Sources of information on publicly held companies
The EDGAR database provides access to company documents filed with the U.S.
Securities and Exchange Commission (SEC). Its primary purpose is to increase the
efficiency and fairness of the securities market for the benefit of investors,
corporations, and the economy by accelerating the receipt, acceptance, dissemination, and
analysis of time sensitive corporate information filed with the agency. Please note that
EDGAR filings are posted to the SEC site 24 hours after the date of filing.
http://www.sec.gov/edgarhp.htm
1992 U.S. Census of Manufactures
Census Reports include Baking, Sugar and Sweeteners, Fats & Oils, Miscellaneous Foods
and Other Products (including some snack products), Flour Milling, and many others."
1992 Census of Manufactures : Bakery Products : Industries 2051, 2052, 2053.Washington :
U.S. Dept. of Commerce.
http://www.census.gov/ftp/pub/prod/1/manmin/92mmi/92manuff.html.
1997 Economic Census Reports
Replaces the Census of Manufacturers reports. Topics
include: Retail Bakeries, Commercial Bakeries, Confectionery Manufacturing From Purchased
Chocolate, Cookie and Cracker Manufacturing, Chocolate and Confectionery Manufacturing
From Cacao Beans, Dry Pasta Manufacturing, Flour Mixes and Dough Manufacturing From
Purchased Flour, Frozen Cake, Pie, and Other Pastry Manufacturing, and Tortilla
Manufacturing. Reports on other categories are also available.
http://www.census.gov/prod/www/abs/97ecmani.html
Sources of Recent Snack Trends Information
Statistical Analysis'
“Yogurt tops list of snacks,” by Karen Nachay in
Food Technology, July 2010, Vol.
64, No. 7, p. 12. A survey by the NPD Group found that yogurt is the most
popular snack among children ages 2-17. The rest of the top 10 snacks include potato
chips, fresh fruit, string cheese and cheese cubes, hard candy, ice cream/fudge pops,
chewy candy, corn ships, donuts, and snack pies/pastries.
“Building healthier savory snacks.” by Mark Anthony
in Wellness Foods insert in Food Processing , June 2010, Vol. 71, No. 5,
p. WF3-WF11 (Insert begins on p. 38).
Business Insights projects that the savory snack industry will grow to $10
billion by 2012. Top trends include all-natural choices, organic, multi and whole grain,
portion control, soy proteins, vitamins, iron, fiber, and healthy fats. Novel ingredients
include beans, vegetables, seeds and nuts.
"Consumers Continue to Find Time For Snacking," in The Food Instiute
Report, June 21, 2010, p. 6-7. According to the Mintel Menu Insights report
consumers are snacking more often during the day. Restaurant menu items aimed at
"snackers" has increased 170% in the last three years. The report also indicates
that consumers spend an average of $4.26 per person. New product introductions in the
salsa and dip category include products that are all-natural, fresh and restaurant
-inspired with new flavors that are spicy, smoky, tangy and combinations of sweet-and-hot.
Includes tables that appeared in Snack World with dollar and unit sales for
the top tortilla/tostada brands, the top cheese snack brands, the top salsa and dip brands
and the top other salted snack brands for the year ending March 21, 2010.
2009 Snack Food
Statisics
"Food Bars Go Nutty, Natural and Small." in Baking Management, November
2008, Vol. 12, No. 11, p. 14., 16-17. Options in the cereal food bar category continue to
grow with new products the addition of raw and natural options moving away for products
that are "protein-heavy and low-carbohydrate" products. Further trends in the
category include the addition of macadamia nut and chia seed to products. Includes table
listing the top 10 brands according to dollar sales, the top 10 brands according to unit
sales and a bar graph depicting the top 10 brands according dollar market share. The Cliff
brand holds the top spot in all three categories. Includes tables for sales of bakery
products for the 52 weeks ending October 5, 2009 for the fresh, frozen and refrigerated
categories. Brand names that increased in sales from the same time period a year ago are
Clif, Clif Luna, Kelloggs Special K, Balance, Power Bar Protein Plus, and Pure Protein.
2008
Nutritional Health Bar Statistics
"Brownies Show Potential, " in Modern Baking, June 2007, Vol. 21,
No. 6: p. 20. According to the Perishables Group, in-store sales of brownies and
dessert bars were 1.3 percent of in-store bakery sales. Weekly sales for the 52 weeks
ending February 24, 2007 were reported as $107 per week per store. Sales of brownies and
dessert bars were highest in the East Region with sales reported at $170.00 per week per
store this is an increase of $11.00 a week compared to the same time period a year ago.
Includes a pie graph depicting the percent of sales that subcategories contributed to
overall sales. Products included are: blondies, dessert bars, gourmet/large brownies,
mini/two-bite brownies and regular brownies.
Statistical Analysis section of the Bakery Production and Marketing Redbook
2005 Gives tables with the dollar sales , changes in dollar sales in a year,
dollar share of product, changes in dollar share in year unit sales, change in unit sales
for the year for the top 10 vendors of fresh bread, the top 10 brands of dinner
rolls, top 10 vendors of fresh cake, top 10 brands of fresh cake, top 10 vendors of
frozen pies, top 10 brands of frozen pies, top 10 vendors of fresh pie, top 10 brands of
fresh pie, top 10 brands of fresh coffee cakes, top 10 brands of fresh snack cakes, top 10
vendors of fresh cookies, top 10 brands of fresh cookies, top 10 brands of fresh donuts,
to p10 brands of fresh Danish, top 10 vendors of crackers, top 10 brans of crackrs,
analyses of top 100 U. S. and Canadian bakeries by output & product type, regional
analysis, intermediate wholesale bakeries, top 100 bakery headquarters, wholesale bakeries
by state, top in-store headquarters. $295.
Periodic "Industry Update" reports in Baking and Snack. Related Topics:
"Tortilla Chips,"
March 2001, p. 53-54, 56, 58
"Potato Chips," May
2001, p. 33-37"
"Private Label
Grain-Based Foods Industry Perspective," February 4, 2003, p. 24-26
"Snack Cakes Industry
Perspective," January 18, 2000, p. 26-28
Periodic "Product Perspective" analyses in Milling and Baking News weekly.
Examples:
- 2004
"Snack Cakes," March 9, 2004, p. 19-20, 22-23
"Cookie Industry Perspective," April 13, 2004, p. 25-26, 30-33
"Frozen Pizza," May 4, 2004, p.
"Granola Bars," June 29, 2004, p. 21-22, 24-25
"Low Carb," July 6, 2004, p. 1, 41-2, 44, 46, 49-50, 52, 54
"Cracker Industry Perspective, October 12, 2004, p. 23-24, 26-27.
2003
"Crackers," April 29, 2003, p. 24-26, 28-29
"Tortillas,"June 10, 2003, p. 28, 30, 32-33
"Snack Cakes," July 1, 2003, p. 26, , 28, 30, 32.
"Snack/Health Bars," July 8, 2003, p. 28-30, 32, 34, 36
2002
"Snack Cake," January 29, 2002, p. 24-27
"Frozen Pizza," February 19, 2002, p. 1, 26-28, 30
"Cracker," April 16, 2002, p. 1, 24-26, 28
"Cookies," October 22, 2002, p. 28,30,32,-33
"Cookies Industry Perspective," April 11, 2000, p. 30, 32, 34,36
"Frozen Pizza Perspective," May 23, 2000, p. 1, 28-30
"Cracker Industry Perspective," July 11, 2000, p. 24-26, 28-29
"Cookies," August 8, 2000, p. 1, 28-30, 32
"Pie Industry Perspective," October 10, 2000, p. 32, 34-36, 38
1999
"Snack Food," April 27, 1999, p 30-32, 34-35
"Tortilla Industry Perspective," July 27, 1999, p. 1, 27-28
"Cookie," August 31, 1999, p. 32-34, 36
"Sweet Goods," December 28, 1999, p. 30-32 (Profiles the Pie Category)
1998
"Sweet Goods," July 28, 2000, p. 24, 28, 32, 34, (Profiles pies, snack cakes and
donuts)
"Cookie Industry Perspective," September 1, 1998, p. 30, 34-36
"Snack Products," September 15, 1998, p. 1, 28, 30, 32, 34
"Tortilla Industry Perspective," January 28, 1997, p. 26, 30-31, 34
"Pizza Industry Perspective," March 17, 1997, p. 32-33, 36-37
"Cookie," April 1, 1997, p. 38, 42, 44, 46
"Tortillas," June 24, 1997, p. 28, 30, 32
Similar reports in previous years. For purchase of reprints of these special
supplements contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
Reports can also be accessed by subscription on the website located at: http://www.bakingbusiness.com
Monthly "Market Watch (formerly Market Sweep) Reports" and related reports in
Snack & Bakery Foods (formerly Snack Food). Recent reports include:
2005
"Energy
Bars," January 2005, p. 12, 14, 16
"Pizza," February 2005, p. 12-15
"Pie,"
March 2005, p. 16, 18
"Fresh Bread," April 2005, p. 18-22
"Cookie," May 2005, p. 16, 18-21
"Tortillas,"
July 2005, p. 14, 16, 18.
2004
"Energy
Bars," January 2004, p. 14, 16, 18, 20.
"Frozen Baked", March 2004, p. 10, 12.
"Sweet Goods (includes donuts and muffins), April 2004, p. 14, 16-17
"Premium Bread," August 2004, p. 14
"Tortillas",
August 2004, p. 18, 20-21
"Cookies," November 2004, p. 12, 14, 16-17
"Crackers,"
December 2004, p. 14-16.
2003
"Sweet Goods (includes snack cakes and fresh sweet goods)," September 2003, p.
14, 16, 18
"Artisan Breads," November 2003, p. 14, 16-17.
"Pretzels & Crackers," December 2003, p. 14, 16.
2001
"Snack Mixes," February 2001, p. 18, 20.
"Snack Cakes," March 2001, p. 20, 22.
"Pretzels," April 2001, p. 18, 20.
"Snack Bars," May 2001, p. 18-20.
2000
"Crackers," January 2000, p. 16, 44
"Snack Mixes, February 2000, p. 18
"Corn Snacks," March 2000, p. 20
"Cookies," April 2000, p. 18, 20, 22
"Toaster Pastries," May 2000, p. 16
"Top 10 Products," July 2000, p. 14-15
"Donuts," August 2000, p. 16, 68
1999
"Pretzels," January 1999, p. 20, 22
"Sweet Goods," February 1999, p. 18, 20 (Includes statistics for Snack Cakes,
Pastry/Danish/coffeecakes and Snack Pie)
"Pizza," March 1999, p. 20-21
"Energy Bars," April 1999, p. 18
"Pies," May 1999, p. 18-19
"Top 10 New Products," July 1999, p. 13
"Potato Chips," August 1999, p. 14
"Tortilla Trends," August 1999 (Supplement)
"Bagels," September 199, p. 22, 24
"Tortilla/Tostada Chips," November 1999, p. 13
"Snack Cakes," December 1999, p. 18
1998
"Tortilla Chips," March 1998, p. 16
"Sandwich Crackers," April 1998, p. 18
"English Muffins," May 1998, p. 16-17
"Breads," July 1998, p. 16-17
"Tortillas," August 1998, p. 18, 45
"Dips & Salsas," September 1998, p. 16, 18
"Chips & Crisps," November 1998, p. 18-19
"Cookies," December 1998, p. 16
"Top 125 Snack & Bakery Cos," December 1998,
p. 30-33
- Contact:
- Stagnito Publishing Company
1935 Shermer Road, Suite 100
Northbrook, IL, 60062-5354
708-205-5660
- Website: http://www.stagnito.com
"Statistical Analysis of Top Brands and Vendors for
Major Grain Based Foods" in Bakery Redbook 2006 (Annual). Includes
statistical data for the top 10 suppliers of fresh bread, top 10 brands of hamburger/hot
dog buns, top 10 brands fresh cake, top 10 brands of snack cake, top 10 brands of fresh
pie, top 10 brands of frozen pie, instore bakery cakes (comparies sales for 2004 to
2005), instore bakery breads and rolls, top 10 suppliers of fresh cookies, top 10 brands
of fresh cookies, top 10 brands of fresh donuts, top 10 brands of fresh coffee
cake/Danish, top 10 suppliers of crackers, 10 top brands of crackers, top 10 brands of
fresh bagels, to 10 brands of frozen bagels, top ten brands of fresh muffins, top ten
brands of frozen muffins, top 10 brands of cheese snacks, top 10 brands of corn snacks,
top ten brands of pretzels, top 10 brands of other salted snacks, top 10 brands of
refrigerated tortillas, top 10 brands of hard/soft tortilla/taco kits, to 10 brands of
ready to eat popcorn/caramel corn. top 10 brands of tortilla chips, top 10 brands of
potato chips, top 10 brands of pork rinds, top 10 brands of granola bars, top 10 brands of
nutritional bars, top 10 brands of cold cereal, and top 10 brands of breakfast cereal
bars. Data for the tables obtained from by Information Resources for the 52 weeks ending
May 21, 2006 and A.C. Nielsen for the time period beginning January 1, 2004 through
November 30, 2005. Provides company information for the top wholesale bakery
companies, key instore bakery companies, key multi-unit retailers and distributors.
"Snack Food: Annual State of the Industry Report" in Snack Food
magazine, June issue. (Contact: Stagnito Publishing Co., 1935 Shermer Road, Suite 100,
Northbrook, IL 60062-5354, tel. 708-205-5660 for purchase of reprints of this special
supplement, $50). Notes growth of products covered in this report to $60 billion in 1996,
based on Nielsen Marketing Service data. Reports on candy & gum, cookies &
crackers, specialty snacks and condiments, snack cakes and pies, potato chips, corn &
tortilla chips, snack nuts, frozen pizza, imports and exports, hot snacks, pretzels, dried
food snacks, extruded snacks, granola snacks, dips and salsa, popcorn, etc. Provides
comparison chart of dollar sales by category (1985-1995), figures and discussion for
significant product increases or introductions, market leaders by sales, leading brand
products ranked by $ sales, profiles of major players in market, index to processors.
Annual "Snack Food Association State-of-the-Industry Report," in Snack
World magazine, last published. (Contact: Snack Food Association, 1711 King Street,
Alexandria, VA 22314, tel.703-836-4500 for purchase of reprints of this special report).
1996 report provides data on market segments which total $15.09 billion. Discusses major
industry trends and changes.Gives extensive figures for retail dollar sales and pound
volume for potato chips, tortilla chips, corn chips, rte popcorn, microwavable popcorn,
unpopped corn, extruded snacks, pretzels, nuts, others. Total per-capita snack food
consumption table and summary given on page SW-7, includes per capita dollar sales and
pound consumption from 1988 through 1995.
Market Analysis, Forecasts, and Projections
"Snack-and-go Demands Include Indulgent, Healthful Cakes," in Baking
Management, May 2007, (Vol. 11, No.5), p. 14-15. Trends driving sales in the
snack cake category include consumer indulgence, portion control, trans-fat free cakes and
products that are "better for you. New product launches include 100-calorie portions
products introduced by Flowers Foods, Freshley's, Blue Bird and Tasty Baking Co. Includes
comments on the category from Brent Bradshaw, brand manager at Flowers Bakeries Group,
Thomasville, Ga., and Jon Silvon, director of marketing, Tasty Baking Company.
Snack Trends 2006," in The Food Institute Report, Vol.
79, No. 2 (January 16, 2006), p. 1, 8. Highlights the Future Food Trends
report from the market research company Technomic. According to this report common snack
occasions include workplace treats, movies, while driving, cold leftovers, meeting break
times, cocktail time, shopping treat time, after school, and food store sampling. Notes
that cereal bars are now a $600 million market which adds to the growing "on-the-go
breakfast" products available. Many restaurants are adding mini portions as part of
the menu as more consumers are having snacks as meals. Article
available online with paid subscription at: http://www.foodinstitute.com
"Uneven Bars," by Lynn Petrak in Snack Food & Wholesale Bakery,
January 2006, p. 34-36. Sales in the overall snack/granola bar category are a
mixture of wide range of manufactures in the sub categories of this market segment.
Includes tables with data obtained from the market research company Information Resources
Inc. for the 52 week period of time ending November 27, 2005 for Snack/Granola Bar
overview, Top 3 Brands of Granola Bars , and Top 5 Brands of Nutritional/Intrinsic Health
Bars.
"Hey Your Chocolate Bar is in My Health Category," in Milling
& Baking News Food Business News Edition (June 28, 2005). According to data
obtained from ACNielsen, sales of Granola/yogurt bars have increased their sales margin
over breakfast bars to $926,931,351 for the 52 week period of time that ended May 14,
2005. Sales of breakfast bars for the same time period were posted at $499,214,242. A bar
graph illustrates how the profit margins for these two product categories have changed
form 2001-2005. New product introductions in the granola/yogurt bar segment is credited
with increasing category sales. Comments are included from key individuals in this
category including: Keith Parle, director of functional foods sales and strategic
development at Kerry Sweet Ingredients; Diane Carnell, research and development director
at Kerry Sweet Ingredients; Rich Ball, senior food scientist for
Kerry Sweet Ingredients; Jean Storlie, senior manager of the General Mills' Bell
Institute of Health and Nutrition; and Hilary Hursh, food and nutrition scientist at
Orafti Active Food Ingredients. Also includes table with sales data obtained from the
market research company Information Resources Inc., for the 52 week time period that ended
May 15, 2005 for brands and vendors of nutritional/intrinsic health value bar and granola
bar. Notes that new entries in this category "resemble chocolate candy bars"
with the top ingredient being chocolate.
2005
Granola Bar Statistics
"U.S. Confectionery Sales 2004." in Manufacturing Confectioner,
Vol. 85, No. 4 (April 2005), p. 23-30. Provides data obtained from the market
research company Information Resources Inc., for the grocery, chain drugstores and mass
merchadinsing segments of the retail industry. The data obtained from the mass
merchandisers does not include sales at Wal-Mart. Includes tables with category
sales for the 52 weeks ending December 26, 2004. Sales by brand and company are
provided in the following categories: chocolate candy nonseasonal, chocolate candy
seasonal, nonchocolate candy nonseasonal, chocolate candy box/bag>3.5 oz, chocolate
candy bar<3.5 oz, chocolate candy snack/fun size, gift box candies, hard sugar candy,
sugarfree/sugarless candy, noncholate chewy candy, novelty nonchocolate candy, licorice
box/bag>3.5 oz, specialty nut/coconut candy, breath fresheners, plain mints, cough
drops/squares, regular gum, sugarfree/sugarless gum, nutritional health bars, granola
bars, breakfast/cereal/snack bars, fruit snacks, ready-to-eat popcorn/caramel corn,
marshmallows, chocolate-covered salted snack, chocolate Christmas candy, chocolate Easter
candy, chocolate Halloween candy, chocolate Valentine's candy, caramel/taffy
apples/kits/dips, nonchocolate Christmas candy, nonchocolate Easter candy, nonchocolate
Halloween candy, nonchocolate Valentines candy, and novelty chocolate candy.
2004
Breakfast/Cereal/Snack Bars Statistics
2004
Confectioner Statistics
2004 Granola
Bar Statistics
2004
Nutritional Health Bar Statistics
"Beyond Cereal," by Shane Whitaker in Baking & Snack, Vol. 26, No.
10 (November 2004), p. 41-42, 44-45. The market update focuses on the breakfast food
category of the market. Includes statistics obtained from the market research
companies NDP Group and Information Services Inc. Tables provide data from
Information Resources Inc., for the 52 weeks that ended October 4, 2004 for shelf-stable
toaster pastries, frozen waffles, and breakfast/cereal/snack bars. According to NDP Group
the most popular breakfast food is RTE cereal with sales of $6 billion per year. The
cereal/breakfast/snack bar category had sales of $452.3 million according to Information
Resources Inc. The top selling product in this category was Nutri-Grain bars with
sales of $86.4 million. Pop Tarts was the top selling brand in the shelf
stable toaster pastry category with dollar sales of $317.8 million. Comments on
breakfast trends are given by Sharon Gerdes, technical support consultant at Dairy
Management Inc., and David Neuman, vice-president of sales and marketing at Nature's Path
Foods.
"Low-carb Takes Root in Food Bars" in Baking Management, Vol. 8, No.
2 (February 2004), p. 18-20. The one bakery category where sales are
increasing as a result of the low carbohydrate diet trend is the food bar segment. Many
companies have introduced low-carbohydrate products in this category. Includes a chart
with the dollar and unit sales of the top 10 Nutritional/Intrinisic Health Value Bars
which include the following brands: Slimfast Meal on the Go, Atkins Diet Advantage, Zone
Perfect, Clif Luna, Carb Solutions, Balance Gold, Power Bar, Atkins Endulge, EAS Carb
Control, and Clif. Combined sales of the top 10 brands for the 52 week period that ended
November 23, 2003 increased 18.6% to $401,537,038.
"U.S. Confectionery Sales" in The Manufacturing Confectioner, Vol.
84, No. 1 (January 2004), p. 39-42,44, 46, Provides tables with data from
Information Resources Inc., for U.S. confectionery sales in grocery, chain drugstores and
mass merchandiser (excluding Wal-mart) for the 52 week ending November 2, 2003.
Total category sales reported as $536,769,664.
"Sports and Energy Bars," in The Manufacturing Confectioner, Vol.
83, No. 10 (October 2003), p. 15-17.
Profiles changes that are occurring in the sports and energy market segment. Sports and
energy bars are now distributed not only in natural- or health-food stores but in
supermarkets and convenience stores. The wider distribution opportunities have greatly
affected their sales. Prior to 1997 these products were primarily sold in natural-and
health-food stores. That segment of the market has declined from 38.7% in 1998 to 8% in
2002. It is predicted that sports and energy bar sales will have annual sales of $2.3
billion by 2008.
"U.S. Confectionery Sales" in The Manufacturing Confectioner, Vol. 83,
No. 1 (January 2003), p. 19-24. Reports U.S. confectionery sales obtained from
grocery, chain drugstores and mass merchandisers scanner data for the 52 week time
period that ended October 6, 2002. According to the data obtained from
the InfoScan Service of Information Resources Inc., total category sales was
$9,972,485,156 with $6,203, 796,841 of the sales from Food/Grocery stores.
Sales of Snack Bars/Granola bars for the same time period increase 18.8% to
$1,574,719,488.
2002 Snack
Bar/Granola Bar Brands
"U.S. Confectionery Sales" in Manufacturing Confectioner, Vol. 84, No.
1 (January 2004), p. 39-42, 44, 46, 48.. Reports U.S. confectionery
sales for the 52 weeks ending November 2, 2003. Statistics were acquired through scanner
data from grocery, chain drugstores and mass merchandisers (excluding Wal-Mart) obtained
from Information Resources Inc. Reports that total snack bar sales for this time period
was $1,874,095,248, an increase of 16% from a year ago. Other categories that
statistics are provided for include: chocolate candy box/bag >3.5 oz, chocolate candy
bar < 3.5 oz, chocolate candy snack/fun size, gift box chocolates, ready-to-eat
popcorn,/caramel corn, marshmallows, hard sugar candy/package & roll candy,
sugarfree/sugarless candy, nonchocolate chewy candy, novelty nonchocolate candy, licorice
box/bag > 3.5 oz, specialty nut/coconut candy, breath fresheners, plain mints, oral
strips, cough drops/squares, regular gum, sugarfree/sugarless gum, nutritional health
bars, granola bars, breakfast/cereal/snack bars, and fruit snacks.
2003
Breakfast/Cereal Snack Bars Brands and Manufacturers
2003 Granola
Bar Brands and Manufacturers
2003
Nutritional Health Bars Brands and Manufacturers
"Twist & Shout," in Snack Food & Wholesale Bakery, December
2003 (Vol. 92, No. 12), p. 14, 16. This market sweep report focuses on
pretzels and crackers. According to data from the market research company
Information Resources Inc., dollar sales of pretzels for the 52 week period that ended
October 5, 2003, were $574.8 million or an increase of 0.9% Crackers sales for the
same time period were $3,423 million. Sales are from supermarkets, drug stores
and mass merchandisers (not including Wal-Mart).
Top Ten Pretzel Brands
Brand Name |
Dollar Sales (in millions) |
| Rold Gold |
$176.1 |
| Snyders of Hanover |
153.1 |
| Private Label |
61.3 |
| Utz |
28.2 |
| Combos |
20.6 |
| Bachman |
15.5 |
| Herrs |
13.2 |
| Pepperidge Farm Godfish Pretzels |
10.4 |
| Jays |
8.6 |
| Anderson |
7.6 |
Source: Information Resources Inc., supermarkets
and mass merchandisers excluding Wal-Mart
in Snack and Wholesale Bakery, December 2003, p. 14
"The Take on Tortillas," in Milling & Baking News, Vol. 82, No. 15
(June 10, 2003), p. 28, 30, 32-33. According t the Census Bureau of the
U.S. Department of Commerce, the Hispanic population in the United States the highest
ranked ethnic group comprising 13% of total U.S. population. As a result of
the increased in population the sales of typically Hispanic products have shown
significant increases. Data released from the AC Nielsen Co. reports sales of
tortillas for the 52-week time period ending October 5, 2002 as $822 million and increase
of 2% from 2001 and an 18% increase from 1999. According to the market
research company Information Resources Inc. the Refrigerated Tortilla segment continued to
show positive results with the top brand in this category selling $95,037,088 million
dollars. Other categories profiled in this product perspective include the
tortilla/tostada chip category and the hard/soft tortillas/taco kits segment.
Sales of the Top Ten Tortilla/Tostada Chip Brands
| Brand Name |
Dollar Sales |
Unit Sales |
| Doritos |
$714,157,248 |
363,177,440 |
| Tostitos |
506,028,864 |
166,582,320 |
| Tostitos Scoops |
114,306,656 |
37,605,164 |
| Santitas |
57,526,216 |
31,236,252 |
| Mission Estilo Casero |
48,836,344 |
19,368,360 |
| Baked Doritos |
27,927,266 |
9,187,039 |
| Doritos Extremes |
27,830,706 |
13,286,805 |
| Baked Tostitos |
25,163,204 |
8,504,472 |
| Torengos |
24,785,740 |
11,902,834 |
| Private Label |
89,494,880 |
52,394,024 |
Milling & Baking News, June 10, 2003,
p. 30
"Exciting Flavors, New Consumers Key to Growing Pretzel Sales,"
in Snack & Wholesale Bakery, Vol. 90, No. 1 (January 2001), pp. 42, 44,
46. In a presentation given at the Snack Food Association's Pretzel Seminar on
November 15, 2000, Ann Prybyla Wilkes reported that pretzels sales increased by 19% in
mass merchandisers. Sales were for the 52 week period of time that ended September 10,
2000. Ms. Wilkes obtained her data from Information Resources Inc. Article includes a
table that lists the top 20 brands of pretzels.
"Baked Snack Tracking" by Jennifer Brown in Baking & Snack, Vol.
18, No. 10 (November 1996), pp. 34-36. Cites number of new food product introductions in
1995, including 1,914 low-fat products. Provides statistics based on Snack Food
Association Industry Report for 1995, cites drop in pound volume of snacks, with only
slight (0.4%) increase in dollar sales. Notes that potato chips, tortilla chips, and
pretzels are leaders in the category, with market segments of 30.5%, 23.2%, and 12.2%
respectively. Discusses dollar and percentage sales by product, including low-fat and
no-fat potato chips, rice-based snacks, tortilla chips, pretzels. Provides estimates of
new product introductions for 1996. For purchase of reprints contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
"Interbake C.E.O. Urges New Product Innovation" in Milling & Baking
News, Vol. 75, No. 38 (November 19, 1996), p. 1, 16-18. Raymond A. Baxter, president
and c.e.o. of Interbake foods, points out that there is a critical need for product
differentiation within the cookie and cracker business, since many existing products are
simply copies of market leaders. This problem is one cause of the 3.7% one year drop in
cookie sales, and the 0.3% decline in cracker sales over the same period. Previous growth
in the industry was largely fueled by innovation in the no-fat / low-fat cookie category,
but the industry is now plagued with over capacity. Further discussion covers the effects
of demand factors, demographics, health concerns, consumer financial concerns, industry
consolidations, category management. Mr. Baxter also cites five critical requirements for
company success. For purchase of reprints contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
"The Cookie Jar Staple" by Margaret Littman in Bakery Production and
Marketing, Vol. 31, No. 14 (October 15, 1996), p. 46-53. Notes recent decline in
low-fat and fat-free cookie market for preceding 52 weeks, especially notes 17.7 decline
in sale of Snackwell™ cookies as indicative of this trend. Emerging trends
include sugar free cookies to target the 16 million diabetics and older adult population
segments, the growth in the "gourmet" full fat cookie market, and the increasing
popularity of single-serve portion-control packs. For purchase of back issues contact:
"Soft Cookie Sales May Get Crisp" by Dennis P. Mitchell in Baking &
Snack, Vol. 18, No. 7 (August 1996), pp. 32-38. Attributes 1995's lackluster sales
performance on poor consumer interest and fewer new cookie items, but states that industry
may rebound in 1966. Also cites industry mergers, acquisitions, etc., as part of problem.
Tabular data names top cookie producers and cookie and cracker brands, gives % of change
in poundage and dollar sales in comparison to 1994. Provides brief discussion of some
co-branding, licensing, and product expansion activities by company, brand, and product.
For purchase of reprints contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
"Global Taste of Savory Snacks" by Gabriel Sinki, Jerome Lonbard, and Hugo
Felix in Baking & Snack, Vol. 18, No. 6 (July 1996), pp. 50-55. Examines
snack type and flavor preferences in the U.S., U.K., Germany, France, and Japan. Notes
market dominance of "first-offered" flavors for snack types, and concludes that
line extensions do not detract from the market share of the dominant type / flavor.
Discusses effects of product diversification, recent concept of alignment of snack shape
with flavor, emergence of combo flavors and "main dish" flavors. For purchase of
reprints contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
"Brand Ho!" by Doug Krumrei in Bakery Production and Marketing, Vol
31, No. 7 (May 15, 1996), p. 24-31. States that wholesale bakery sales will increase to an
estimated $33.49 billion by the end of 1996, a 2.1% increase over the past year. Provides
data for both shelf stable and frozen bakery products in supermarkets from 1993, and notes
impact of rapidly rising prices in cost of ingredients, packaging, and fuel on consumer
prices. Discusses trends in the cookie and snack market, re-emergence of
bakery advertising as a major trend. Presents upgraded estimate of sales performance based
on positive impact of branded products. For purchase of back issues contact:
Cahners Publishing
1350 E. Touhy Avenue
Des Plaines, IL 60018
800-446-6551
847-390-2445 fax
"Surviving in snacks" by Dennis P. Mitchell in Baking & Snack,
Vol. 17, No. 11 (December 1995), p. 22-24, 26, 28-30. Discusses change and growth in the
1995 snack market. Tables give brand name, rank, dollar share, % change, poundage volume
for top ten from each category, including: potato chips, tortilla chips, corn chips,
pretzels. For purchase of reprints contact:
Sosland Publishing Company
4800 Main Street, Suite 100
Kansas City, MO 64112
816-756-1000
"Baking Census report" in Milling & Baking News, Vol. 74, No. 11 (May 16,
1995), p. 1, 21-30, 34-40. Tables give product category of market, top producing states,
value of shipments and value added, historical statistics 1977-1992 for all industry
segments, key operating ratios, increase in plant totals, market share by plant size,
shipment value by plant size, market share for variety bread & rolls, changes in
poundage and values by product, value of unfrozen vs. frozen product shipments, product
shipment value by type, capital expenditures, flour utilization, rapid increase in number
of frozen bakery food plants, consumption of ingredients for frozen bakery industry,
historical statistics from 1987, key operating ratios. See similar information for Cookie
& Cracker market in Milling & Baking News, Vol. 74, No. 20 (July 18, 1995), p. 1,
21-27.
"Grain-based foods rank favorably in Census study" in Milling & Baking
News, Vol. 74, No. 2 (March 14, 1995), p. 1, 30-1. Notes that Bread, Cake & Related
Products lead all others in value added ($11.4 billion) in 1992 Census of Manufactures,
while Breakfast Foods ranked 4th ($7.3 billion) and Cookies & Crackers ranked 11th
($5.5 billion). Tables give value added compared to total value of shipments for 12 food
groups, profile of grain-based food industries and food plants, labor cost intensity for
grain-based foods. Discussion in text includes reference to Food & Kindred products
(total value of shipments $404 billion) as first in dollar value of all industries, up 22%
from 1987. Discusses growth of plant numbers, use of value-added ratios, annual payroll
per employee, materials/shipments ratio.
"Cookie market rebounds" in Bakery Production & Marketing, Vol. 30, No. 3
(Feb. 24, 1995), p. 21, 24, 26, 28, 30, 32. Notes growth of "healthful" cookie
market to more than $625 million in 1994, estimated growth to $850 million for current
year. Cites Nielsen's scanner-based report that supermarket sales of cookies reached
$3.599 billion in September of 1994, the leading brand being Snackwell brands. Discusses
impact of reduced and fat-free cookies on market, growth of "gourmet" cookies in
foodservice environment, impact of baby "boomlet" on market growth, potential
entry of private label producers in the fat-free market. Notes that cookies account for
$588 million or 6% of in-store bakery sales, and $531 million or 9% of retail sales, and
that growth continues in the foodservice arena.
"Marketing to kids" in Milling & Baking News weekly, Oct. 4, 1994, p. 1,
20-26. Notes role of children in influencing $100 billion in food sales, 17% to 20% growth
yearly in this influence, effects of changing roles of women combined with greater
responsibility of children for their own food consumption decisions. Notes beginnings of
brand loyalty among children as early as age 2, introduction of at least 650 food and
grocery products for children over past five years. Cites growth of strategic alliances
between child-oriented foods and media events or products such as movies, television
programs, sportswear, and use of special child-oriented packaging and promotions. Notes
influence of Food Guide Pyramid graphic in schools.
"Bakers' challenge: lower the fat, keep the taste," in Milling & Baking
News, August 16, 1994, p. 22-29. Notes challenge to industry in making low-fat foods taste
good, along with increased consumer demand for low-fat and no-fat foods in pursuit of more
healthful lifestyle. Provides new FDA definitions for labeling of fat content of foods.
Notes decline of dieting and concentration by consumers on consumption of lower-fat foods.
"Bakers find acquisition is now the recipe for growth," in Wall Street
Journal,June 16, 1994 (Industry Focus Section). Notes that due to the maturity of the
wholesale baking market, acquisition has become the chief method of achieving market
share. Briefly discusses acquisitions, joint ventures, consolidation among largest
wholesale bakers of bakery products in U.S., due to high fixed costs, overcapacity in
industry, sales losses for premium brands, effects of high levels of unionization,
competition from private label brands. Gives sales figures for packaged bread, rolls,
buns, croissants, snack cakes & pies, packaged doughnuts, packaged
English muffins, frozen bagels, packaged muffins, packaged bagels & bialys, frozen
muffins.
Financial Ratios
Troy, Leo. Almanac of Business and Industrial Ratios, 199-. Englewood Cliffs, NJ
: Prentice-Hall, annual. (Gives financial ratios by size of enterprise, compares those
enterprises which make a profit to those that do not operate at a profit). $69.95
Database Services
FIND/SVP Market Research provides limited
access to food market and other general economic reports through the Internet. They also
publish a range of printed food research market reports, and provide custom research on a
retainer or contract basis.
INMAGIC database printouts available for some bakery and snack foods. Give
bibliographic information and short abstracts of articles dealing with food technology,
baking technology, marketing, product trends. $10 to $25, MC / VISA. Contact:
Information Services
American Institute of Baking
1213 Bakers Way
Manhattan,KS 66502
785-537-4750
information@aibonline.org
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